We are a full-service strategic and creative agency. We help clients create impact through strategic communication, organizational strategy and innovation, and intercultural engagement across a wide range of issues.
Learn about our Strategic Communication services
We use strategic communication to move people to action to advance lasting social change. We do this by combining the power of communication in all its forms with an understanding of what engages and motivates people. We connect with people’s core values to change narratives, build public will and advocate for behavior, practice and policy change; brand social purpose organizations; and promote new social norms.
Learn about our Organizational Strategy & Innovation services
We work with change agents in moments of cultural and organizational transformation, innovation and opportunity. We accelerate greater impact by building visionary and actionable plans, supporting effective values-based organizational cultures, building capacity and skills—including equity, diversity and inclusion—facilitating implementation, and designing evaluation and learning.
Learn about our Intercultural Engagement services
We facilitate intercultural engagement practices to ensure resonance in communication; enable stakeholders to discover shared values, exchange ideas and craft solutions together; and to change systems, policies and practices that lead to a just and equitable world. When engagement is done authentically, no one is left unchanged because people learn from each other and are equipped to sustain dialogue and collaboration.
As a full-service agency, we provide the complete range of strategic communication services to advance the work of social purpose organizations. From designing and implementing direct change campaigns and crafting powerful narratives, to creating social purpose brands and harnessing the social impact potential of digital, we help clients make lasting impact.
Narrative can be one of the most important tools change agents have in advancing a more just and sustainable world. Narratives shape what people think and believe, and what they’re willing to support or do. We draw on research to articulate new values-based narratives to frame issues, change public dialogue, shift power dynamics and drive changes in mindsets, societal expectations, policy and practice. Learn how narrative can be a tool for social change.
We research, develop and design, and implement and evaluate campaigns to impact attitudes and understanding, behavior and social norms, and systems and policies. Guided by the voices of diverse stakeholders, we co-create integrated solutions to complex problems. We specialize in multi-stakeholder campaigns and work with coalitions and movements. And we marry the best of social marketing with our proven approach to public will building to create change that lasts long after the campaign has ended.
MG designs strategic communication initiatives grounded in insights and understanding from research. We design and conduct qualitative and quantitative research to identify, segment and learn more about stakeholder groups; to explore levels of understanding and behavioral intentions; to surface core values as decision drivers; to identify pathways to policy and practice change; to test narratives and messaging, and to identify baselines and measure progress and results. Learn More.
We harness the power and reach of the digital to listen, see trends and patterns, facilitate or accelerate engagement and to drive activation. As a catalyst and leader at the intersection of technology, social impact communication and public will building, we work with our clients to develop digital strategies, find insights, engage stakeholders and advance social change initiatives. From advocacy and community building to fundraising and stakeholder engagement, we help change agents utilize digital to advance mission.
A brand is more than a logo. It reflects the aggregate experience—what people think and how they feel about an organization. MG crafts brand identities that resonate with diverse stakeholders, build trust and carry powerful stories. Our full-service design team translates that brand into powerful and compelling creative assets across all mediums and channels in ways that connect, convey relevance and compel action. And we ensure that the brand is lived in the culture of the organization by designing training, tools and engagement programs.
We help organizations plan for and move forward with repositioning, growth or greater mission alignment. We create strategies alongside stakeholders, building a shared sense of ownership, and ensuring recommendations are realistic and actionable. We take care to build a process that fits our clients’ capacity and leaves room to scale up or down as needed.
We partner with organizations to create or strengthen values-based cultures that advance mission, guide leadership decision-making and behaviors, and ensure stakeholders have a positive and consistent experience in every interaction. Taking a systemwide approach, we help transform policies, practices, rewards and recognitions to reinforce desired actions and behaviors to create sustainable culture change. Culture lives in an organization’s history, its people, structures and programming. Realigning the culture helps achieve equity, diversity and inclusion goals.
We meet organizations where they are, helping them define their needs and opportunities, and then providing support and sharing the knowledge, approaches and tools needed to carry the work forward independently.
We take a human-centered approach to ensure all participants—whether in-person or participating virtually—feel heard and part of a larger vision, take ownership, and are excited about the co-created solutions and plan forward.
No two communities, Tribal nations or social groups are alike. We check our assumptions and a one-size-fits-all perspective at the door. This approach—focused on developing relationship-centered collaborations and strategies—is rooted in:
Across all our work, we use our own theory-of-change framework called the “application of an intercultural lens.”
We apply an intercultural lens to everything we do. Learn more!
The application of an intercultural lens and the process of co-creation are scalable. Both can be applied to a range of opportunities, from a small organization wanting to more authentically serve a specific community, to a public agency needing to balance and address the needs of multiple and distinct communities, to very large national, multi-community, multilingual narrative change, social marketing or movement-building campaigns
Clients come to us for specific intercultural engagement work, as well as to apply the intercultural lens to our other practice areas.
Strategic communication
Organizational strategy and innovation
Intercultural engagement
MG provides services that communicate narratives, message frames and visual creative across language and cultural context. Learn more.
Through these practice areas we build movements of movements, develop lasting strategies that drive impact, provide expert counsel and culture change solutions, and create and implement the tools and tactics clients need to further organizational missions.
