Eric Friedenwald-Fishman
creative director | founder
Eric Friedenwald-Fishman
Touch me with madness, that I might dance out this frenzy of reason.— James DePreist
Eric is a social impact pioneer. He designs large narrative change initiatives and public will building campaigns to drive changes in policy, practice and expectations that advance a more just, healthy, and sustainable world.
Eric passionately believes that amplifying change agents’ power of voice is one of the highest impact approaches to driving social change. He has helped MG’s clients authentically engage diverse stakeholders; transform bold ideas into tangible changes and results; build powerful coalitions; and frame their messages in ways that motivate action. He is MG’s key strategist and campaign counsel on hundreds of international, national and regional projects, with particular focus at the intersections of public health, environment, and social justice. He specializes in creating initiatives that leverage the strengths and build collaboration across the public, non-profit, and private sectors.
His areas of expertise include:
- Organizational and movement strategy development
- Social and behavior change (SBC) initiatives
- Public will building campaigns
- Narrative change initiatives
- Social impact branding
- Public policy and issues management
- Partnership development
Experience
Eric is the principal author of MG’s Public Will Building Framework and co-author of Marketing That Matters, a book on socially responsible marketing, published in five languages. He has worked on social change campaigns across the U.S., Canada, Mexico, Sub-Saharan Africa, Southeast Asia, and Latin America.
Eric has a Bachelor of Arts degree in political science and art history from Willamette University.
In Community
Eric serves on the Capital Plus Exchange board, serves on the Central City Concern board, and serves as a life trustee emeritus of Willamette University. He also volunteers for Congregation Beth Israel and various arts and cultural organizations. He has been honored internationally as a Real Leaders and MO 100 top impact CEO, as the recipient of the Exemplary Business Volunteer for the Arts award, the CEO Leadership for Equity Award, and the B Corp movement’s Most Valuable Player award for his volunteer policy advocacy.
Eric enjoys bike commuting, skiing, traveling, theater, cooking (with lots of garlic), and studying history. He is trying to adjust to being an empty nester with two kids graduated from college and is enjoying seeing them live their lives. And … he is a winner of The New Yorker Cartoon Caption Contest.
