Kiernan Doherty
executive vice president of client services
Promoting Health Equity in Three Dimensions
Promoting Health Equity in Three Dimensions
Creating messages and strategies that are credible, connected and convincing
Health equity means that everyone—regardless of who they are, where they live or how much they earn—has what they need to reach their best health and well-being.
We developed this article as a thought starter for communicators, advocates and strategists working to increase health equity. We invite you to consider how creating three dimensional strategies and messages that are credible, connected and convincing can increase your impact by:
- Engaging communities most affected by health disparities. This approach helps ensure that messages are relevant, respectful and empowering, while keeping the focus solidly on community change rather than individual blame and shame.
- Mobilizing policymakers and decision-makers. This approach keeps their focus on the system rather than individual level, and helps them see the opportunity to focus their work where it will have the most impact.
