Kevin T. Kirkpatrick
senior executive vice president | principal
Measuring What Matters
Measuring social change allows us to determine what’s working and what’s not, and to make whatever modifications might be required along the way to our strategic or creative approach.
We’ve seen first-hand how the subject of evaluation can be paralyzing for many social purpose organizers who find themselves increasingly squeezed between “the rock” of transferring all available resources into program delivery at the expense of evaluation and “the hard place” of not being able to generate sustainable funding for programs that haven’t documented their effectiveness. Over the years, we’ve formulated our own thoughts about how social purpose organizations can approach the challenge of Measuring What Matters. Collectively, they constitute not so much a model for action as a new way of thinking about the subject.