Arts Midwest – Creating Connection

To make arts, culture and creativity a more celebrated part of everyday life, we needed to not only rethink how the field talks about its work, but also how its institutions engage with people and communities nationwide.

Guided by MG’s Public Will Building model and in partnership with Arts Midwest, we launched the national Creating Connection initiative to make creative expression a more recognized, valued and expected part of everyday life. We began with nationwide research to uncover the links between people’s deeply-held values and core offerings of arts and culture. What we learned: People crave deeper connections—with the people they love, with their community, and with themselves and their heritage. Moreover, people see arts and culture as powerful vehicles for doing this.