Creative Director/President Eric Friedenwald-Fishman co-authored Marketing That Matters, a practical guide to strategic marketing that helps change the world. For additional information and to read excerpts from the book, click here.  

Our clients are Change Agents: nonprofits, socially responsible businesses and public agencies committed to creating a just and sustainable world. Order change agent badges for your next meeting or conference.

MG's public will building model is utilized to create initiatives that engage the audience in formative research, and then marries high-profile media strategies with grassroots social movement techniques to create long-term social change. Download an overview of our Public Will Building methodology.

Maria Elena Campisteguy Co-Authors Article on Latino Family Engagement in After-School Programs 11/03/2008

National Council of La Raza (NCLR) publishes “Latino Family Engagement in After-School Programs” co-authored by Metropolitan Group Executive Vice President Maria Elena Campisteguy and Marcela...

New Multicultural Communication Article 09/15/2008

Effective communication in a multicultural context is an absolute necessity for organizational success and for building healthy communities.

Marketing That Matters Now Published in Chinese 09/10/2008

Marketing That Matters, co-authored by MG Creative Director/President Eric Friedenwald-Fishman and Chip Conley, is now available in Chinese. The book is also available as an e-book...

MG and Lindsay Keller featured on industry website 08/06/2008

Lindsay Keller's article on building public will for high-quality pre-kindergarten in DC is featured on the homepage of WorkinPR...

See all News/Appearances

Minnesota Community Foundation: branding and communication strategy- Minnesota Community Foundation hired Metropolitan Group to develop a comprehensive branding...
View this Project > | View our Portfolio >

Child Welfare Information Gateway: branding and positioning- Working under contract with Caliber for the U.S. Department of Health and Human Services/Children’s...
View this Project > | View our Portfolio >

World Agroforestry Centre- The World Agroforestry Centre, formerly the International Centre for Research in Agroforestry,...
View this Project > | View our Portfolio >

Arts Education Partnership Forum
February 12, 2009—Creative Director Eric Friedenwald-Fishman presents "Building the Public Will for Arts Education, Imagination and Creativity" from 1:00-2:30pm at the Westin Hotel in New Orleans.

YMCA EXPO 2009
February 25-28, 2009—Executive Vice President Maria Elena Campisteguy presents “Y-USA Welcoming Hispanic Families Study: Findings and Recommendations”